Project Description
NSW National Parks and Wildlife Service
For over 50 years the NSW National Parks and Wildlife Service (NPWS) has worked to conserve plant and wildlife biodiversity, fire management, as well as research, education and volunteering programs.
Managing more than 870 national parks covering over 7 million hectares of land, that’s roughly 9% of the state and includes national parks, World Heritage areas and sites of cultural or historic significance. Sustainable tourism and visitation to national parks in NSW is part of their brief. From 2014, visitation rose by 31%, creating both a major success and significant challenge for the NPWS.
The challenge:
We were briefed to design and print a various brochures and support material reflecting the range of activities for which the NPWS is responsible and the services it provides.
The solution:
We created print and digital material that highlights the environmental credentials of the NPWS while reinforcing the importance and range of its activities. Material produced included product brochures, reports, documentation and marketing material, as well as annual reports. We also helped NPWS evolve marketing concepts, produced event collateral and signage.
